Audi City wins In-store Digital Technology at BT RetailWeek 2013 Technology Awards. Audi UK, it-connects and Audi City staff pick up the award at the London Hilton Park Lane.
July 2012 saw the launch of Audi City, the first Audi digital showroom. it-connects programme managed the delivery of Audi City in London taking the team from the opening discussions of how it will happen to the opening on Monday 16th July – on time and target to hit London prior to the London Olympics.
Audi UK describe Audi City as “a new showroom format that uses state-of-the-art technology to make clever use of precious city space. Visitors can experience every possible combination of the Audi range in a way never seen before in an Audi Centre.”
The launch was attended by celebrities including Bryan Ferry, Pixie Geldof, Jamie Cullum, Thandie Newton and David Gandy as described by Tatler
Audi City has received global interest and become the bench mark in digital retailing. Recent media articles have included:
See who attended the launch at Getty Images.
The launch was supported by the ‘video artist’ Chris Cunningham – see thoughts at WeHeart